What Chocolate Means To The British
http://www.guardian.co.uk/commentisfree/2010/jan/25/cadbury-dairy-milk-kraft-takeover This interesting article touches on how British people see certain brands as typically British. The Cadbury’s takeover by an American firm appears to have shaken the country and has been viewed as a threat to the English traditional brand. This makes us question, what do our brands mean to us? When we go abroad, what is it about home that we miss the most? Would it be our bar of Dairy Milk, the annual Creme Egg? Or is it the comforting thought that British traditions, on the whole, remain ever present?
Long live British chocolate!
Cadbury’s Takeover
In the news today is the takeover of Cadbury’s by food giant Kraft. This will mean the potential loss of up to 7,000 UK jobs. Although we don’t use Cadbury’s chocolate in our fountains, we love the brand as a traditional UK company. It’s always sad to see another company finish trading in this country.
This news got us thinking…..what is our favourite Cadbury’s chocolate product? Answer:
The Crunchie!