What Chocolate Means To The British

http://www.guardian.co.uk/commentisfree/2010/jan/25/cadbury-dairy-milk-kraft-takeover This interesting article touches on how British people see certain brands as typically British. The Cadbury’s takeover by an American firm appears to have shaken the country and has been viewed as a threat to the English traditional brand. This makes us question, what do our brands mean to us? When we go abroad, what is it about home that we miss the most? Would it be our bar of Dairy Milk, the annual Creme Egg? Or is it the comforting thought that  British traditions, on the whole, remain ever present?

Long live British chocolate!

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